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Stories of makers, ingredients, places and the decisions behind Japan's most compelling drinks.

The Legacy of Naohiko Noguchi

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The Legacy of Naohiko Noguchi

The Future of Japanese Sake, Guided by a Legendary TojiIn the world of Japanese sake, there is one Toji (master brewer) whose name evokes admiration and awe. That person is none other than Naohiko Noguchi. Born in Noto Town in Ishikawa Prefecture, he began his path as a sake brewer at the age of sixteen. […]

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How UNESCO Recognition Sparked a Shochu Revolution

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How UNESCO Recognition Sparked a Shochu Revolution

When Shochu Takes Flight as “World’s SHOCHU”Kyushu’s leading regional treasure—honkaku shochu—has a rich flavor and a deep culture. Today, it is starting to attract attention on the global stage. A major milestone was reached in December 2024, when “Japan’s Traditional Sake-Brewing Techniques (using koji mold)” were officially registered as a UNESCO Intangible Cultural Heritage. This […]

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Domaine Amirault

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Domaine Amirault

The Living Legacy of Loire’s Biodynamic Winemaking Domaine Amirault, a family-run winery with a history spanning more than 180 years, produces wines in Saint-Nicolas-de-Bourgueil in the Loire region of France that truly carry a “living flavor.” Their careful biodynamic farming and the grapes grown in their historic vineyards capture the rich personality that comes from […]

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Why Moriizo Shochu is Known as Japan’s "Phantom Spirit"

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Why Moriizo Shochu is Known as Japan’s “Phantom Spirit”

Moriizo is a premium sweet potato spirit (shochu) made by Moriizo Distillery in Tarumizu City, Kagoshima Prefecture. Since 1885, for over 130 years, they have kept their traditional method of making shochu in clay pots (Kame-tsubo-shikomi). This clay pot method creates an ideal environment for yeast growth and fermentation, leading to unique flavors. The well-used […]

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Bruno Paillard, The Champagne of Legends, Loved by Joël Robuchon

Bruno Paillard

Bruno Paillard, The Champagne of Legends, Loved by Joël Robuchon

Discover why this exceptional champagne is a favorite of Michelin-starred chefs and connoisseurs worldwide. Its elegant style and high quality are highly acclaimed by many experts and connoisseurs, and it has received over 90 points in wine magazines. Its exceptional quality has earned it a strong reputation among the world’s gastronomes. The legendary chef, Joël […]

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The Global Tour of Shichiken and Alain Ducasse

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The Global Tour of Shichiken and Alain Ducasse

The event series between Yamanashi Meijo’s Shichiken and Chef Alain Ducasse began on October 26 in Bangkok, following activities in seven cities worldwide from October 22. This program is documented as a record of collaboration between a Japanese sake producer and a global restaurant group, including menu coordination, production planning, and hospitality operations. The collaboration […]

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UNESCO's Impact on Japanese Alcoholic Beverages

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UNESCO’s Impact on Japanese Alcoholic Beverages

The “traditional sake brewing,” which is a source of pride for Japan and has attracted attention from around the world, is expected to be registered as a UNESCO Intangible Cultural Heritage. This marks the beginning of a significant change for traditional Japanese alcoholic beverages such as Sake, Shochu, and Awamori. As sake brewing, deeply rooted […]

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Discover Ohmine

AWARD : SAKE

Discover Ohmine

Experience Ohmine, a Japanese sake that captivates global gourmets with its masterful blend of tradition and innovation. Nestled in the rich natural surroundings of Mine City, Yamaguchi Prefecture, Ohmine Brewery is a historic sake brewery established in 1822. Though sake production once ceased, a new chapter began in 2010 when Tsuyoshi Akiyama brought fresh innovation […]

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Kura Master: The Global Stage for Japanese Sake, Shochu and Umeshu

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Kura Master: The Global Stage for Japanese Sake, Shochu and Umeshu

Japanese sake and shochu are gaining attention worldwide for their unique flavors and high quality. One event playing a crucial role in promoting these traditional Japanese drinks in France is the “Kura Master” competition. This event aims to evaluate the quality of sake, authentic shochu, and awamori, and to increase their recognition in the international […]

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