For Business
The Future of Sake Rice
Sake is born from rice. Today, this fundamental truth is bringing a new set of challenges to the industry. Many of you may remember the “Reiwa rice crisis” that began in the summer of 2024. News of table rice disappearing from supermarket shelves made headlines around the world. But the ripple effects reached much deeper. The very supply base for sake-brewing rice—known as sakamai—is now at a structural turning point.
Read more