Dear Visitors,

I am Koji Hara, President of Bacchus Global. Thank you for taking the time to visit our website.

At Bacchus Global, we are dedicated to introducing the rich traditions of Japanese sake culture to Thailand. By partnering with talented yet lesser-known sake breweries, we aim to bring their exceptional creations to the Thai market, fostering a cultural bridge between our two nations.

With a career spanning various industries—including finance at Yamaichi Securities, entertainment at Culture Convenience Club (TSUTAYA), and IT at Rakuten—I have spent over two decades living in Thailand. As a sommelier with more than 30 years of experience studying wine and other alcoholic beverages, I have developed a deep passion for this field. In my lifetime, I have invested over 300 million yen in exploring the world of alcohol, an experience that shapes every aspect of Bacchus Global’s products and services.

At Bacchus Global, we believe that our offerings are more than just beverages—they are stories, steeped in culture and tradition. By honoring Japan’s heritage, we share the artistry and dedication of sake brewers with the people of Thailand, providing a truly unique experience.

To ensure excellence, we have implemented rigorous quality controls. Notably, we developed the industry’s first cold chain for Japanese sake, maintaining a consistent temperature of -5°C from the brewery in Japan to our customers in Thailand. This commitment ensures that the sake you enjoy retains the same freshness and flavor as if you were tasting it at the brewery.

Our vision extends beyond providing exceptional products. Bacchus Global aspires to become Asia’s leading importer of alcoholic beverages. Leveraging my expertise as a sommelier and certified sake taster, along with direct relationships with breweries, careful brand selection, and meticulous quality control, we deliver innovative offerings to Thai sommeliers, upscale restaurants and bars, and even the next generation of consumers. Through this approach, we aim to create mutually beneficial connections between breweries and customers.

As we continue to embrace new challenges, our mission remains unchanged: to share the beauty of Japan’s sake culture and enrich the lives of our customers. Thank you for your continued trust and support in Bacchus Global.

Warm regards,

Koji Hara

President, Bacchus Global Co., Ltd.

Mission

Introducing Japan’s sake culture to Thailand

Vision

By supporting talented but still under-the-radar sake breweries and sharing their wonderful sake with people in Thailand who have diverse values, we aim to become a bridge for cultural exchange across borders.

Three Core Values

Innovative Products: Drawing on our extensive experience, we offer surprising and unique products that appeal to both professionals and the younger generation.

Thorough Quality Control: We provide sake in Thailand at the same quality as when it is enjoyed at the brewery in Japan.

Trust: We support small breweries and accurately share Japan’s traditional sake culture with the people of Thailand.

Brand message

“Discover Japan”

Under the concept of rediscovering the charm of Japanese culture, we showcase the authenticity and high quality of Japan through our sake.