DAIYAME, SEKITOBA
Aromatic Shochu Renaissance
How Aromatic Shochu are Changing the Game Shochu is starting a new boom. Aromatic shochu is attracting particular attention among young people and women. Shochu with fruity aromas such as banana, lychee, and melon have been introduced one after another, renewing the image of shochu as a traditional spirit. Different from sake and wine, shochu […]
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