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Stories of makers, ingredients, places and the decisions behind Japan's most compelling drinks.

Saburomaru Whiskey Goes Global

AWARD : WHISKY

Saburomaru Whiskey Goes Global

Experience the Unique Flavors of Toyama Whiskey that could only be born in Toyama is now going global. Saburomaru Distillery, the oldest whisky distillery in Hokuriku, began its history in 1952, and since then has been constantly pursuing innovation while preserving tradition. The latest “Saburomaru IV” will be released in June 2024 and is attracting […]

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HIC ET NUNC 96 by Decanter

Drink

HIC ET NUNC 96 by Decanter

Domaine de Sauzet is located at the foot of the Grotte des Demoiselles and has the distinction of being one of the oldest vineyards in the Languedoc region. From the moment François Massol acquired this beautiful ruined property in 1995, his vision was clear. He invested all his money and time, re-planted the old vines, […]

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Rise of Shochu Liqueurs

AWARD JAPANESE LIQUEUR

Rise of Shochu Liqueurs

A New Trend in Japanese Alcoholic Beverages When you hear the word “liqueur,” you probably think of whiskey- or gin-based cocktails. However, traditional Japanese shochu-based liqueurs also attract many fans for their unique qualities. In this article, I will look at why shochu-based liqueurs are particularly popular. Shochu, like other spirits, has a high alcohol […]

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High Demand for SAKE HUNDRED's “Byakko” 10,000 Bottles Gone in a Flash

AWARD : SAKE

High Demand for SAKE HUNDRED’s “Byakko” 10,000 Bottles Gone in a Flash

Luxury Japanese sake by lottery: 70,000 applicants for 10,000 bottles Clear (headquartered in Tokyo, CEO Ryuji Ikoma), which develops the Japanese sake brand “SAKE HUNDRED”, has announced that 10,000 bottles of its flagship product “Hyakkou” (38,500 yen including tax), brewed in 2024, for general sale (sales to general customers who are not SAKE HUNDRED members), […]

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Champagne and Thailand

Drink

Champagne and Thailand

Did you know? Thailand and Champagne have strong points in common.  The first is the Cathedral of Reims, built in the heart of the Champagne region. On May 6, 1211, the first stone of the new Cathedral was laid, dedicated to Notre-Dame. Its construction took place mainly during the reign of Louis IX (Saint Louis, […]

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Joy of Visiting Kinu by Takagi at Mandarin Oriental

Drink

Joy of Visiting Kinu by Takagi at Mandarin Oriental

Chef Takagi-san, renowned with two Michelin stars in Japan, is acclaimed worldwide, with restaurants in luxury hotels like The Peninsula Tokyo, and in China, Taiwan, and the Maldives. It was a stroke of luck to secure a reservation under such a prestigious chef. Tonight’s setting is illuminated by the exquisite presentation that captures the eye. […]

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Showcasing Japan's Shochu and Sake at PUB & BAR ASIA 2024

Bar

Showcasing Japan’s Shochu and Sake at PUB & BAR ASIA 2024

From July 11th to 14th, 2024, the “PUB & BAR ASIA 2024” will be held at BITEC in Bangkok. This international trade fair is dedicated to Thailand’s pub, bar, and nightlife industries. The event aims to invigorate the pub and bar scene in Thailand and the ASEAN region, promoting networking with global exhibitors. A must-attend […]

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Elevating Sake Culture to New Heights in Thailand

AWARD : SAKE

Elevating Sake Culture to New Heights in Thailand

Today (3rd July 2024)marked a significant milestone as we hosted the Thailand launch event for SAKE HUNDRED at the prestigious 137 Pillars. As the world’s first luxury sake brand, SAKE HUNDRED is already generating considerable buzz. We unveiled two exquisite varieties, Byakko and Byakko Bespoke, captivating an audience composed mainly of Thailand’s affluent elite. Esteemed […]

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A New Way to Enjoy Sake

AWARD : SAKE

A New Way to Enjoy Sake

SAKE HUNDRED’s Artistic Endeavors at “Tokyo Gendai” “SAKE HUNDRED” will participate in the international art fair “Tokyo Gendai,” providing VIP guests with its flagship “BYAKKO’ Bespoke” and sparkling sake “Shinsei”. This initiative aims to enrich hearts by enjoying both art and sake while promoting the charm of both. “SAKE HUNDRED” collaborates with various cultural fields […]

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The top 5 sales of Umeshu (plum wine)

DAIYAME, SEKITOBA

The top 5 sales of Umeshu (plum wine)

5. OOIRI Nigori Ume-shu Daku-DakuIt is an unrefined plum wine with a texture as if you were eating a fully ripe plum fruit 4. HANAFUDA no UMESHUSimplicity is delicious. Lightly bouncy and refreshing. 3. TOROTORO no UMESHUJuicy “Nigori Umeshu” with 20% extract, very popular in Thai 2. SUNTORY PRUCIA Plum Liqueur de France French plum liqueur made from high quality […]

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Discover the culture behind every bottle

We share brewery stories, tasting notes and the craft of koji & fermentation — for educational and cultural purposes only.

เราถ่ายทอดเรื่องราวจากผู้ผลิต บันทึกรสชาติ และศาสตร์แห่งโคจิและการหมัก — เพื่อการศึกษาและวัฒนธรรมเท่านั้น

EVENT INFORMATION Queen Sirikit National Convention Center
Bangkok Nippon Haku 2026
Event information