DAIYAME, SEKITOBA
Reinventing Shochu: Inside Daiyame & CHILL GREEN’s Flavor Revolution | Hamada Shuzo
Discover how Hamada Shuzo from Kagoshima, Japan is shattering stereotypes about imo‑shochu. The smash‑hit brand Daiyame delivers an unexpected lychee aroma thanks to the brewery’s proprietary Kōjuku‑imo technique, making shochu approachable for beginners. Next‑generation label CHILL GREEN dives even deeper with two expressions—Spicy & Citrus featuring Taiwanese spice “maqaw,” and Bitter & Tropical infused with Galaxy hops—perfect for cocktails or food pairings. We break down the branding story of “a healing nightcap,” the laser‑focused differentiation strategy that captivates younger drinkers, women, and craft‑beer fans, and the spirit’s growing international potential, especially in Thailand. Join us for an inside look at the future of Japanese shochu!
Thai, English dialog only TH_07:23, EN_13:20
Discover the culture behind every bottle
We share brewery stories, tasting notes and the craft of koji & fermentation — for educational and cultural purposes only.
เราถ่ายทอดเรื่องราวจากผู้ผลิต บันทึกรสชาติ และศาสตร์แห่งโคจิและการหมัก — เพื่อการศึกษาและวัฒนธรรมเท่านั้น
Follow on Instagram FacebookRelated Articles
“A Debut Recognition” / “The Lychee Aroma Rising from Imo Shochu” / “From Sweet Potato” / “The Renaissance of Shochu in the High-End Cocktail Scene”
Related Product(s)
CHILL GREEN Bitter & Tropical / CHILL GREEN / DAIYAME 40 / DAIYAME / SEKITOBA Macha
