Discover how Hamada Shuzo from Kagoshima, Japan is shattering stereotypes about imo‑shochu. The smash‑hit brand Daiyame delivers an unexpected lychee aroma thanks to the brewery’s proprietary Kōjuku‑imo technique, making shochu approachable for beginners. Next‑generation label CHILL GREEN dives even deeper with two expressions—Spicy & Citrus featuring Taiwanese spice “maqaw,” and Bitter & Tropical infused with Galaxy hops—perfect for cocktails or food pairings. We break down the branding story of “a healing nightcap,” the laser‑focused differentiation strategy that captivates younger drinkers, women, and craft‑beer fans, and the spirit’s growing international potential, especially in Thailand. Join us for an inside look at the future of Japanese shochu!
Thai, English dialog only TH_07:23, EN_13:20