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Japanese Products

Bruno Paillard

Beyond Boundaries, How Chef Giacomo Transforms Local Flavors into Masterpieces

Have you heard of “cuisine without borders”? Chef Giacomo Primante, a young talent from Lanciano, Italy, is creating a new culinary world at his restaurant Etcha in Bangkok, using the skills and insights he gained in various countries. His unique approach does not rely on existing frameworks. Instead, it emerges from a “kitchen with heart,” […]

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Koji Whisky

What Is “Koji Whiskey”?A new trend is emerging in the whiskey world “Koji Whiskey.” This distilled spirit combines Japan’s traditional koji fermentation techniques with the long-term aging methods of whiskey. It can’t legally be called “whiskey” under Japanese regulations, so it remains relatively unknown in Japan. However, overseas, the unique umami from koji and the […]

Bruno Paillard

Fillets is back at One Bangkok

My return to Fillets at One Bangkok was unforgettable. Located on The Storeys’ 3rd floor, it offers an “Anatomy of Taste Theatre” under Chef Randy’s masterful touch. He guided us through inventive appetizers, fresh sashimi, cooked dishes, sublime sushi, and heavenly desserts. The special Wakaze pairing, a French-born sake, accentuated each bite. We finished four […]

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The Rising Star of Asian Rum

Laos, located near the center of Southeast Asia on the Indochina Peninsula, is a landlocked country roughly the size of Japan’s Honshu, with a population of over seven million. Its cities are dotted with temples, the Mekong River flows gently through the land, and peaceful scenery surrounded by lush nature attracts visitors from around the […]

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The Legacy of Naohiko Noguchi

The Future of Japanese Sake, Guided by a Legendary TojiIn the world of Japanese sake, there is one Toji (master brewer) whose name evokes admiration and awe. That person is none other than Naohiko Noguchi. Born in Noto Town in Ishikawa Prefecture, he began his path as a sake brewer at the age of sixteen. […]

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How UNESCO Recognition Sparked a Shochu Revolution

When Shochu Takes Flight as “World’s SHOCHU”Kyushu’s leading regional treasure｜honkaku shochu｜has a rich flavor and a deep culture. Today, it is starting to attract attention on the global stage. A major milestone was reached in December 2024, when “Japan’s Traditional Sake-Brewing Techniques (using koji mold)” were officially registered as a UNESCO Intangible Cultural Heritage. This […]

Why Moriizo Shochu is Known as Japan’s "Phantom Spirit"

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The “Phantom Shochu”｜How Moriizo Is Made and Its Limited Production

Moriizo is often called the "phantom shochu" in Japan. The name is not a judgement of taste: it comes from fermentation in earthenware jars buried in the ground, limited production and sales channels that bypass wholesalers. GOKUJO MORIIZO adds more than three years of ageing in an artificial cave.

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The Global Tour of Shichiken and Alain Ducasse

The event series between Yamanashi Meijo’s Shichiken and Chef Alain Ducasse began on October 26 in Bangkok, following activities in seven cities worldwide from October 22. This program is documented as a record of collaboration between a Japanese sake producer and a global restaurant group, including menu coordination, production planning, and hospitality operations. The collaboration […]

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UNESCO’s Impact on Japanese Alcoholic Beverages

The “traditional sake brewing,” which is a source of pride for Japan and has attracted attention from around the world, is expected to be registered as a UNESCO Intangible Cultural Heritage. This marks the beginning of a significant change for traditional Japanese alcoholic beverages such as Sake, Shochu, and Awamori. As sake brewing, deeply rooted […]

AWARD : SAKE

Discover Ohmine

Experience Ohmine, a Japanese sake that captivates global gourmets with its masterful blend of tradition and innovation. Nestled in the rich natural surroundings of Mine City, Yamaguchi Prefecture, Ohmine Brewery is a historic sake brewery established in 1822. Though sake production once ceased, a new chapter began in 2010 when Tsuyoshi Akiyama brought fresh innovation […]

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Kura Master: The Global Stage for Japanese Sake, Shochu and Umeshu

Japanese sake and shochu are gaining attention worldwide for their unique flavors and high quality. One event playing a crucial role in promoting these traditional Japanese drinks in France is the “Kura Master” competition. This event aims to evaluate the quality of sake, authentic shochu, and awamori, and to increase their recognition in the international […]

AWARD : SAKE

Oriental Sake Award: Award-Winning Sake from 2022 to 2024

Award-Winning Sake from 2022 to 2024 Oriental Sake Award: Award-Winning Sake from 2022 to 2024 The Oriental Sake Award is a sake competition held in Hong Kong that evaluates Japanese sake within an Asian market context. This article records award results from 2022 to 2024 and provides background on how the competition positions sake quality, […]

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