Showcasing Japan's Shochu and Sake at PUB & BAR ASIA 2024

From July 11th to 14th, 2024, the “PUB & BAR ASIA 2024” will be held at BITEC in Bangkok. This international trade fair is dedicated to Thailand’s pub, bar, and nightlife industries. The event aims to invigorate the pub and bar scene in Thailand and the ASEAN region, promoting networking with global exhibitors. A must-attend for industry professionals, the exhibition provides an excellent opportunity to discover the latest trends, new products and services.

The greatest attraction of “PUB & BAR ASIA 2024” lies in its diverse participants and content. Meeting suppliers and industry professionals from around the world can directly contribute to business growth. Keeping abreast of the latest trends in the pub and bar market in Thailand and the ASEAN region enables attendees to stay at the forefront of the industry. The introduction of new products and services and the discovery of new business opportunities are significant draws for participants.

Our objective for this year’s exhibition is that it will provide us with an excellent opportunity to promote shochu, the distilled spirit that Japan is proud of, to the global market. In addition, Japanese booths will showcase sake and liqueurs, which have been well received by international visitors. After the exhibition, a shochu event hosted by “Fruitea” and “Yamani Shoten” further enhanced shochu’s recognition. This contributed to spreading Japan’s traditional alcoholic beverage culture overseas. (Mr. Bacchus)