A Fusion of Tradition and Innovation: Nagai Sake Collaborates with DENHAM to Showcase Premium Sake in Cortina

Editor’s note: This page is retained as an archive record of a collaboration reported in 北関東ITトレンド.

Nagai Sake Co., Ltd. of Kawaba Village, Gunma Prefecture, partnered with the denim brand DENHAM on a hospitality project in Cortina d’Ampezzo, Italy. The project presented Japanese brewing culture alongside DENHAM’s design approach.

The venue incorporated the MIZUBASHO series, sake barrels, wooden masu cups, glassware, and staff garments inspired by the Japanese happi coat. Product praise, consumption invitations, cocktail promotion, and other promotional wording from the original coverage have been omitted from this archive version.