SAKE HUNDRED’s Artistic Endeavors at “Tokyo Gendai”
“SAKE HUNDRED” will participate in the international art fair “Tokyo Gendai,” providing VIP guests with its flagship “BYAKKO’ Bespoke” and sparkling sake “Shinsei”. This initiative aims to enrich hearts by enjoying both art and sake while promoting the charm of both.
“SAKE HUNDRED” collaborates with various cultural fields such as art, music, and film, pursuing emotional value beyond functional value. Through this initiative, in collaboration with the international art fair “Tokyo Gendai,” it aims to provide a new experiential value through the fusion of art and sake, enhancing brand recognition and cultural value.
Specifically, VIP guests attending the Vernissage at the Yokohama Museum of Art and the reception party “Ginza Art Program” at Dover Street Market Ginza will be served sake. This allows visitors to enjoy high-quality sake while appreciating art.
This initiative aims to support opportunities for people to engage with art through the fusion of art and sake, even as museum attendance declines, and to fulfill people’s hearts. The brand continues to propose new ways to enjoy sake through collaborations with art to realize its purpose of ‘fulfilling hearts and enriching lives’ worldwide.
Not only does this initiative create opportunities for people to discover the charm of “SAKE HUNDRED,” but it also is expected to enhance the brand’s value further. By combining art, it excellently merges the traditional value of sake with modern elements, reaching out to new customer segments. (Mr.Bacchus)
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