Hello everyone. I am Koji Hara, the representative of Bacchus Global. Thank you for visiting our website.

At Bacchus Global, our mission is to introduce Japan’s traditional sake culture to Thailand. We support talented but lesser-known sake breweries, and by showcasing their wonderful sake to people in Thailand, we hope to build a cultural bridge across borders.

I have worked in various industries, including Yamaichi Securities in finance, Culture Convenience Club (TSUTAYA) in entertainment, and Rakuten in IT. I have lived in Thailand for over 20 years and, as a sommelier, have spent more than 30 years studying wine and other alcoholic beverages. In my lifetime, I have spent more than 300 million yen on alcohol. This experience and passion shape Bacchus Global’s products and services.

Our offerings are not just about the value of alcoholic beverages; they also emphasize the stories and cultural importance behind each drink. While respecting our Japanese heritage, our role is to share the dedication of each brewery with people in Thailand, providing a brand-new experience.

To maintain quality, we have established a strict management system. For example, we developed the industry’s first cold chain for Japanese sake that keeps the temperature at -5°C at all times, from the brewery in Japan all the way to our customers in Thailand. This ensures you can enjoy sake with the same freshness and taste as if you were at the brewery.

Bacchus Global also aims to become the strongest alcoholic beverage importer in Asia. My experience as a sommelier and certified sake taster, combined with direct negotiation skills with breweries, careful selection of brands, and thorough quality control, allows us to offer exciting products to Thai sommeliers, new high-end restaurants and bars, and even the younger generation. Through this approach, we seek to create a win-win relationship for both breweries and consumers.

Finally, Bacchus Global will continue to take on new challenges to spread Japan’s sake culture. We hope our sake will add new color to your life. Thank you for your continued support of Bacchus Global.

Sincerely,

Koji Hara

Representative, Bacchus Global Co., Ltd.

Mission

Introducing Japan’s sake culture to Thailand

Vision

By supporting talented but still under-the-radar sake breweries and sharing their wonderful sake with people in Thailand who have diverse values, we aim to become a bridge for cultural exchange across borders.

Three Core Values

Innovative Products: Drawing on our extensive experience, we offer surprising and unique products that appeal to both professionals and the younger generation.

Thorough Quality Control: We provide sake in Thailand at the same quality as when it is enjoyed at the brewery in Japan.

Trust: We support small breweries and accurately share Japan’s traditional sake culture with the people of Thailand.

Brand message

“Discover Japan”

Under the concept of rediscovering the charm of Japanese culture, we showcase the authenticity and high quality of Japan through our sake.