ミッション

日本の酒文化をタイへ紹介する

ビジョン

実力がありながらまだ光の当たらない酒蔵を応援し、彼らの素晴らしいお酒を多様な価値観を持つタイの皆様に紹介することで、国境を越えた文化交流の架け橋となる

3つのコア・ヴァリュー

1.　ワクワクする商品 : 豊かな経験を基にプロ達や若い世代のお客様にもサプライズがある面白い商品を提供する

2.　徹底した品質管理 : 蔵元で味わうそのままの品質のお酒をタイでも提供する

3.　信頼 : 小さな蔵元を応援し日本の伝統的な酒文化を正しくタイの皆様に伝える

ブランドメッセージ

“Discover Japan”

日本文化の魅力、再発見をコンセプトに、お酒を通して、本物かつ上質な日本文化の魅力を提案する

    Greetings from the President

Hello everyone. I am Koji Hara and I am the representative of Bacchus Global. Thank you very much for visiting our website.

Bacchus Global’s mission is to introduce traditional Japanese sake culture to Thailand. We hope to support sake breweries that are talented but have not yet been exposed to the spotlight, and by introducing their wonderful sake to the people of Thailand, we can become a bridge for cultural exchange across borders.

 I personally have experience in various industries such as Yamaichi Securities in the financial industry, Culture Convenience Club (TSUTAYA) in the entertainment industry, and Rakuten in the IT industry, and have lived in Thailand for over 20 years. I have deepened my knowledge of alcohol. In my life, I have spent over 300 million yen on alcohol. This experience and passion contributes to  Bacchus Global’s product range and services.

Our products are valuable not just for their value as alcoholic beverages, but also for the stories and cultural significance behind them. While valuing our identity as Japanese, our role is to convey to Thai people the thoughts of the brewers that go into each and every sake, and to provide them with a new experience.

Regarding quality, we have established a thorough management system. For example, for Japanese sake, we have created the industry’s first cold chain from the brewer to the Thai customer that is maintained at -5 degrees Celsius at all times. This allows you to enjoy the same quality in Thailand as you enjoy at the brewery in Japan.

Bacchus Global also aims to become Asia’s strongest alcoholic beverage importer. My experience as a sommelier and Master of Sake, ability to negotiate directly with brewers, carefully selected brands, and thorough quality control will help sommelier working in Thailand, up-and-coming high-end restaurant and bar owners, and even Generation Z. Our mission is to build a win-win relationship with both brewers and consumers by providing people with alcohol that is interesting and exciting.

Finally, Bacchus Global will always continue to take on new challenges in order to spread Japan’s sake culture. We hope that our alcohol will add new color to your life. We look forward to your continued support for Bacchus Global.

Sincerely,

Koji Hara  President of Bacchus Global Co.,Ltd

Mission

Introducing Japanese sake culture to Thailand

Vision

By supporting talented but under-the-radar sake breweries and introducing their wonderful sake to Thai people with diverse values, we can become a bridge for cultural exchange across borders.

Core value

1. Innovative and Exciting products : Based on our rich experience, we provide innovative products that surprise both professionals and the younger generation of customer

2. Thorough quality control : Providing the same quality liquor you can enjoy at the brewery in Thailand

3. Trust : Supporting small breweries and correctly conveying Japan’s traditional sake culture to Thai people

Brand message

“Discover Japan”

Based on the concept of rediscovering the charm of Japanese culture, we propose the charm of authentic and high-quality Japanese culture through alcohol.