A launch event was held on September 24 at Taipei Marriott Hotel. Participated by media officials and top chefs.
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Original site ( in Japanese).
<Translated to English below>
Sake brand “SAKE HUNDRED” (operated: CLEAR Co., Ltd. / CEO of Shibuya -ku, Tokyo: Ryushi Ikoma) started exporting to Taiwan in September 2024. Of the 10 SAKE HUNDRED lineup, two flagships “Byakko”, “Byakko Bespoke”, and Sparkling Sake “Shinsei” are started from three products. , Developed mainly on high -end restaurants. We will open up a luxury sake market in Taiwan. On September 24 (Tuesday), a launch event that would begin to enter Taiwan was held at Taipei Marriott Hotel, where media officials and top chefs participated.
■ SAKE HUNDRED, first landing in Taiwan. Started export of 3 products, “Byakko”, “Byakko Bespoke” and “Shinsei”
■ Taiwan launch event is held at Taipei Marriott Hotel. Participated in media officials and top chefs
The sake brand “SAKE HUNDRED”, which has a brand parpus of people all over the world, “fills the hearts and coloring life”, is not only a taste but also the taste of customers as the highest global brand. We have contributed to the best experience as a brand that builds a rich relationship between people. We have a lineup of 10 types of products jointly developed with eight sake breweries nationwide, and have a partnership with a sake brewery that can realize the product concept in the best form. In this Taiwan landing, we will start exporting Taiwan with two flagships, “Byakko”, “Byakko Bespoke” and sparkling sake “Shinsei”.
The background of the landing of Taiwan of the sake brand “SAKE HUNDRED“
Since Sake Hundred was founded in Tokyo in 2018, it has been offered in luxury scenes around the world. For three years since its founding, the fans were expanded, mainly in Japan, starting in Hong Kong and Singapore in 2021, and later in China, the United States, France, Thailand and Mexico.
“Fukaboshi”, which is also sold in Taiwan, was offered as the only sparkling alcoholic beverage at the French Cannes Film Festival. “Momoko -Betsu -Betsu” is a classic concert held at a high -end private club in Chicago, USA, and “Momoko” was adopted as a toast at the G20 -related conference, and a global leader of private companies around the world. It was provided to executives of related government agencies.
Taiwan is a very important area for Sake Hundred. It is a highly expected market that has been in the top five sake exports and continues to grow at a high growth rate. In addition, we believe that Taiwan is ranked first in foreign travel consumption in 2023, which was announced by the Japan Tourism Agency, and we consider it that it is good for Taiwan in terms of consuming Japanese things.
Sake Hundred is important to provide an experience that satisfies your heart, not just selling sake. As a result, it was a big hurdle for the Taiwan launch to meet the best partner, who could trust the Taiwan market.
This time, after meeting a wonderful partner called Weldone, Taiwan landed in September 2024. We will start delivery, mainly high -end hotels and fine restaurants that provide top -notch services so that customers can fully enjoy Sake Hundred.
Taiwan launch event with media officials and top chefs
At the launch event of Taiwan on September 24, celebrities, influencers, food and beverage industries, and media officials participated.
At the event, after a presentation for brand introduction by the brand owner Ikoma, pairing dishes were also served according to each of the “Byakko”, “Byakko Bespoke” and “Shinsei”. “Byakko” is the “Mont Blanc”, which matches the chestnuts and the sweetness of the chestnuts, and the fragrance of the chestnuts enhances the lingering lingering. “Byakko Bespoke” is “Smoked chicken and quail eggs, potatoes”. It was a pairing unique to sake, with the taste and sweetness of potatoes, which are difficult to match with wine. The combination of “Shinsei” is “white miso, crab and bean soup”. The acid of “Shinsei” matched the crab, and the lushness of the beans was beautifully organized.
In addition, the raw material of “Byakko”, which has been polished to 18%for a polishing rice rime in over 200 hours, looks like a round jewel, but the white sphere is also performed, and the visitors are also shown. I enjoyed the world of Sake Hundred with my five senses.
Many comments have been focused on the Japanese market, mainly in Taiwan, and has been following the trends of SAKE HUNDRED since its foundation. It was an event that shows the high interest in SAKE HUNDRED, such as consultation on delivery from the restaurant owner who came to the venue.
News of SAKE HUNDRED launch, which is reported one after another in Taiwan
He has been interviewed by Taiwanese media, and has already reported on several media on Taiwanese landing in Taiwan.
In the Yahoo News, it has been introduced as “brands that have grown the most in sake sales since our founding”, and in Lifestyle Media Tatler, “Young and innovative people revolutionized in the sake industry”, “Taiwanese consumers.” It brings a luxurious sake experience, “and SAKE HUNDRED was greeted in Taiwan with high expectations.
Comments from the brand owner Ikoma at the Taiwan Launch
“This time, Sake Hundred has been a carrier to the Taiwan market. I am very grateful that Taiwanese will be warmly welcomed.
Taiwan is a special place for me. I have visited many times in the past, and I was in Taiwan for the first time with my son for the first time. We have a strong empathy and deeply respect for the warmth of the sincere people, cultural richness, and the attitude of continuing to challenge while respecting the tradition.
Even if the times and countries change, the connection between people between people will still play an important role in the happiness of life. Sake Hundred will enrich the hearts of Taiwanese and make efforts to enrich your life. And I sincerely hope that we can grow with you. “
“SAKE HUNDRED” sold in Taiwan
BYAKKO -Light that illuminates 100 years from 100 years.
SAKE HUNDRED flagship that carefully polished raw rice to 18%of raw rice raw rice over 18%of rice raw rice. With the highest peak manufacturing technology, it has a clear taste without any savory taste, an elegant scent reminiscent of lily flowers, and a beautiful lingering finish. We promise a supreme sake experience that wraps all the people in the mouth with a sense of euphoria.
Within a year since its release, “Byakko” won the gold prize at the IWC 2019, which is also called the world’s most prestigious wine fair. Since then, IWC has been awarded every year. The Kura Master, a French fair, announced in June of the same year, won the Platinum Award, which is the top gold prize. It has won the most awards among the SAKE HUNDRED lineup, which has been awarded every year in global competitions. In 2021, we collaborated with the modern Japanese painter Hiroko Otake, who has donated the work to the Vatican City, and with the Japanese fashion brand “Anrealage”, which has also entered the Paris Collection. We continue to provide new experiences that should be in the future, respectively, with respect to history and tradition. In 2023, the original seed koji “SH-NB-01” and “SH-HG-01” were developed, and were used as raw materials from “Hyakko” brewed in 2024. We continue to pursue outstanding quality and originality.
Series product “Byakko Bespoke” that enhances potential as a food sake
“Byakkok Bespoke” has been enhanced to increase the potential of food sake, using raw materials that can be delivered to more customers while keeping the concept of “Byakko” as it is. Using “Yamada Nishiki”, also known as the “King of Sake Rice”, as a raw rice, and arranging yeast that affects the flavor, pursuing a new balance of sweetness, umami, and sourness. We design to blossom in the meal scene. Especially matched with solid seafood, roasted white meat, and sour sauce.
A berying wine that resonates with food. “Shinsei”
A rich taste behind the transparency. Quiet and beautiful bubbles. Elegant lingering lingering long stretch. “Shinsei” is the highest sparkling sake that has a sophistication and complexity, and is true for pairing with the dishes. The uny bubble that resonates with the food will bring a special time to the drinker. The symbol of “Shinsei” is a fine and beautiful bubbles born in secondary fermentation in the bottle. The bubbles reflect and shine in the glass, like the star shadow that colors the night sky. It is one of the deepest ones that stimulates the five senses with the smooth texture of the smooth foam and the elegant and multi -layered flavor.
Sake hundred “filling the hearts and coloring life” of people around the world
Sake Hundred is a sake brand that provides unparalleled value by putting people around the world to fill the hearts and color their lives. As the highest peak global brand, we will contribute not only to the taste but also to the satisfaction of our customers and build a rich relationship between people. The physical, mental and social satisfaction, which is brought by the best experience, is all worth delivering Sake Hundred.
